Arizona Chemical Earns Prestigious Bulldog Reporter Communications Award for 2012 Sustainability Report

Arizona Chemical Company, a world leader in bio-refined specialty chemical products, received the Bulldog Reporter Silver level award for its 2012 Sustainability Report in the category of Best Annual Report on Corporate Social Responsibility and/or Sustainability.

Entitled “Adding Value with Biorenewable Solutions,” Arizona Chemical’s sustainability report adheres to the Global Reporting Initiative (GRI) framework. This framework enables optimal organizational transparency and accountability through measurement of economic, environmental, social and governance performance.

Read the report here:

”Annual sustainability reporting is one way in which we demonstrate our company’s commitment to the performance fundamentals, metrics and results that drive our business,” said Kees Verhaar, President and CEO, Arizona Chemical. “Achieving this award acknowledges our success in communicating effectively while reinforcing the significance of sustainability to our company.”

Created in concert with Strategy XXI Partners, a strategic communications consultant, the 2012 Arizona Chemical report marks a major breakthrough from the company’s previous three sustainability reports. Instead of focusing on GRI reporting, the report puts corporate key messages front and center with a storyline that supports the company’s advancements toward achieving its Vision 2021.

The report:

  • Presents content in two ways to engage readers who have different degrees of interest – whether at an overview level through a brief print report featuring sustainability highlights or a more comprehensive online report.
  • Uses a compelling narrative that is structured in a way that appeals to a wide variety of stakeholders, while seamlessly delivering GRI-related information.
  • Serves as the foundation for undertaking benchmarking studies. Used as a management tool, the process of report development helped identify where there were opportunities for operational enhancements.

“We envisioned this sustainability report as a mechanism for engaging with stakeholders and ensuring that our company’s scope, progress and goals were readily understandable,” explained Alan Phillips, Director of Sustainability, Arizona Chemical. “It has added value as a tool to differentiate Arizona Chemical and demonstrate our competitive advantages.”

Bulldog Reporter CSR Award winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that corporate communications has to offer, according to the communications publication. Report submissions were judged for their ability to achieve extraordinary visibility, influence opinion, and demonstrate exceptional creativity, and command of media and technology.

About Arizona Chemical

Arizona Chemical is a world leader of bio-refined products for the adhesives, roads & construction, tires, lubricants, fuel additives, mining and oleochemicals markets. With more than 1,100 employees and state-of-the-art refineries and manufacturing plants in six countries on both sides of the Atlantic, Arizona Chemical provides sustainable raw materials to hundreds of companies and, in-turn, to millions of consumers all around the world. The company has headquarters offices in the U.S. in Jacksonville, Fla., and in the EU in Almere, the Netherlands.

About Strategy XXI Partners

Strategy XXI Partners is a strategic communications, corporate social responsibility and public affairs advisor to companies, countries and causes. Strategy XXI provides counsel and implementation services to help clients address complex challenges and raise visibility and credibility through programs including stakeholder engagement, CSR reporting, third-party alliances, media relations and event planning.